Privacy Policy

1. Who we are

This Privacy Policy explains how Peak Water Filtration LLC ("Peak Water Filtration," "we," "us," or "our"), a limited liability company organized under the laws of the State of Florida, collects, uses, and protects information when you visit our website or contact us about water filtration services in Palm Beach County, Florida.

By using our website or submitting a form, you agree to the practices described in this policy.

2. Information we collect

Information you give us directly

When you fill out a quote form, call us, or otherwise contact us, we may collect:

• Your name
• Your phone number
• Your email address
• Your ZIP code or service address
• Details you choose to share about your water, home, or the service you need

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including:

• IP address and general location (city/region level)
• Browser type, device type, and operating system
• Pages viewed, time spent, and links clicked
• The website or ad that referred you to us

3. How we use your information

We use the information we collect to:

• Respond to your quote requests and contact you about service
• Schedule, perform, and follow up on water filtration work
• Send service reminders, maintenance notices, and account communications
• Improve our website and understand how visitors use it
• Measure the performance of our advertising and reach similar potential customers
• Comply with legal obligations and protect our legal rights

4A. Text messaging (SMS) program

If you provide your mobile number and agree to be contacted, Peak Water Filtration LLC may send you text messages related to your quote request, appointment scheduling, service updates, and follow-up. The following terms apply to our SMS program:

• Consent: By providing your number and submitting a form, you consent to receive calls and text messages from us. Consent is not a condition of purchase.
• Message frequency: Message frequency varies depending on your interaction with us.
• Cost: Message and data rates may apply, depending on your mobile carrier plan.
• Opt out: You can opt out of text messages at any time by replying STOP to any message. You will receive a confirmation and no further texts.
• Help: Reply HELP to any message, or contact us using the details in Section 12, for assistance.
• Carriers: Mobile carriers are not liable for delayed or undelivered messages.
• No sharing for third-party marketing: We do not share your mobile number or text-message consent with third parties for their own marketing purposes.

4. Advertising, analytics & cookies

We use third-party advertising and analytics services that place cookies on your device. These services help us understand website traffic and show relevant ads to people who have visited our site. They may include:

• Google Analytics - measures website traffic and visitor behavior.
• Google Ads - measures ad performance and supports remarketing (showing our ads to past visitors across the Google network).
• Meta (Facebook) Pixel - measures ad performance and supports remarketing across Facebook and Instagram.

These providers may collect information about your visits to our site and other sites to provide measurement and advertising services. You can learn more and opt out using these tools:

• Google Ads Settings: adssettings.google.com
• Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
• Facebook Ad Preferences: facebook.com/adpreferences
• Digital Advertising Alliance: optout.aboutads.info

For more detail on the specific cookies we use, see our Cookie Policy.

5. How we share information

We do not sell your personal information. We share information only as follows:

• Service providers - companies that help us operate, such as our website host, form/lead delivery tools, and email providers. They may access information only to perform services for us.
• Advertising & analytics partners - as described in Section 4.
• Legal requirements - if required by law, subpoena, or to protect the rights, safety, or property of Peak Water Filtration, our customers, or others.
• Business transfers - in connection with a merger, sale, or transfer of our business assets.

6. Data retention

We keep your information for as long as needed to provide services, maintain business records, and comply with legal obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.

7. Your privacy rights

You may, at any time:

• Request a copy of the personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your personal information
• Opt out of marketing communications
• Opt out of advertising cookies using the tools listed in Section 4

To exercise any of these rights, contact us using the details in Section 12. We will respond within a reasonable time and as required by applicable law.

8. Florida & U.S. state privacy notes

We serve customers in Florida and operate as a Florida LLC. Depending on your state of residence, you may have additional rights under state privacy laws. We honor verified requests to access or delete personal information as required by applicable law, and we do not sell personal information as that term is defined under those laws.

9. Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children's privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent version. Significant changes will be posted on this page.

12. How to contact us